Abstract
Emotional design can produce resonance with consumers, guide user behavior through positive emotions, and improve product awareness. This article aims to explore a method of bra emotional design that can give users a pleasant experience. First, emotional words are collected and then ordered in the coordinate system by using the semantic correlation between emotions and the method of statistics for circular series. As a result, the affect model is established with two pairs of opposite emotions, relaxed-excited and disappointed-enjoying, in the vertical and horizontal directions and other four emotions, namely joyful, accepted, boredom, and disgust, in the diagonal direction. Then, 89 bra design features are analyzed through subjective evaluations. Compared with emotions stimulated by the functionality and aesthetics of bras, emotions only visually induced by bra design features range on a smaller scale and are mostly located in the upper right of the emotion model without extremely negative emotions. Finally, design a loving bra by using bra design features which are highly related to the emotional experience of love. The prospect of this study is to explore the feasibility of bra emotional design and pave the way for emotion recognition in fashion consumption.
Keywords
Bra Design, Bra Design Features, Emotion Design, Emotion Recognition
Reference
Wen, X., Zhang, J., & Whang, M. (2022). Bra Emotional Design Based on Emotion Model and Design Features. AATCC Journal of Research, 24723444221136621. https://doi.org/10.1177/24723444221136621
Abstract
Emotional design can produce resonance with consumers, guide user behavior through positive emotions, and improve product awareness. This article aims to explore a method of bra emotional design that can give users a pleasant experience. First, emotional words are collected and then ordered in the coordinate system by using the semantic correlation between emotions and the method of statistics for circular series. As a result, the affect model is established with two pairs of opposite emotions, relaxed-excited and disappointed-enjoying, in the vertical and horizontal directions and other four emotions, namely joyful, accepted, boredom, and disgust, in the diagonal direction. Then, 89 bra design features are analyzed through subjective evaluations. Compared with emotions stimulated by the functionality and aesthetics of bras, emotions only visually induced by bra design features range on a smaller scale and are mostly located in the upper right of the emotion model without extremely negative emotions. Finally, design a loving bra by using bra design features which are highly related to the emotional experience of love. The prospect of this study is to explore the feasibility of bra emotional design and pave the way for emotion recognition in fashion consumption.
Keywords
Bra Design, Bra Design Features, Emotion Design, Emotion Recognition
Reference
Wen, X., Zhang, J., & Whang, M. (2022). Bra Emotional Design Based on Emotion Model and Design Features. AATCC Journal of Research, 24723444221136621. https://doi.org/10.1177/24723444221136621